Privacy Policy

Higher Innovations and HiccAway (collectively referred to herein as “HiccAway”) are committed to protecting your privacy and demonstrating care and respect with regard to our treatment of any Personal Information that we may obtain from you. This privacy policy (the “Privacy Policy”) is designed to provide transparency into our privacy practices and principles and to provide that information in a format that our customers can easily navigate and understand. We are dedicated to treating your Personal Information with care and respect.


This Privacy Policy describes the treatment of information provided to or collected on the Hiccaway.com website, our Amazon accounts, and on any social media websites we may use. It also explains the treatment of information provided or collected on software applications we make available on third-party websites or platforms if disclosed to you in connection with the use of the software application.

When you use or access our website, amazon stores, any of our social media sites, or use a service provided by a third party incorporating this Privacy Policy, you agree to the terms of this Privacy Policy. When you visit our website, Amazon store, and our social media websites, any dispute over privacy is subject to our Terms of Use, including limitations on damages and application of the law of the State of Colorado.

Use of the website, our Amazon store, and our social media sites is strictly voluntary. You may not use the website, the Amazon store or our social media sites if you do not agree to this Privacy Policy. 

For the purposes of this Privacy Policy, the following terms are defined as follows:

Aggregate Information” means information about groups or categories of data, which does not identify and cannot reasonably be used to identify an individual.

Anonymous Information” means information that does not directly or indirectly identify, and cannot reasonably be used to identify, an individual.

Cookies” means anonymous, unique identifiers that a website or social media site places on the hard drive of your computer or mobile device when you visit the website or social media site. Cookies may involve the transmission of information from us to you and from you directly to us, to another party on our behalf, or to another party in accordance with its privacy policy.

Flash Cookies” means local shared objects that are used to store personalized information based on visits to websites or social media sites.

Personal Information” means information that identifies (whether directly or indirectly) a particular individual, such as the individual’s name, postal address, email address or telephone number. When Anonymous Information is directly or indirectly associated with Personal Information, this Anonymous Information is also treated as Personal Information.

Web Beacons” means small pieces of data that are embedded in images on the pages of websites or social media sites. Web beacons may involve the transmission of information directly to us, to another party on our behalf, or to another party in accordance with its privacy policy.

Types of Information HiccAway Collects

We collect two basic types of information – Personal Information and Anonymous Information. We may use personal and anonymous information to create a third type of information – Aggregate Information.

Personal Information. There are several places where HiccAway gives you an opportunity to provide your Personal Information to HiccAway. HiccAway may ask you to provide Personal Information when you engage in certain activities on our website, Amazon stores, or our social media sites, such as: signing up for the HiccAway newsletter; purchasing products via our Amazon store, or participating in social media activities involving third-party providers such as Facebook, Twitter, YouTube, Instagram, Snapchat, Pinterest, Swarm, or Yelp, whether at this website, the Amazon stores or our social media websites; filling out a survey; sending feedback; downloading, installing or using an application; registering for sweepstakes or contests; or using a cell phone to send text messages to, or call, HiccAway.

If you choose to share any Personal Information with HiccAway, you will see that the amount and type of Personal Information HiccAway requests depends on how you use the corresponding website, Amazon stores, or our social media sites. It is completely optional for you to engage in these activities. Depending upon the activity, the information HiccAway asks you to provide will be identified as mandatory or voluntary. If you do not provide the mandatory data with respect to a particular activity, you will not be able to engage in that activity.

While you can generally browse our website without informing HiccAway about who you are, or revealing Personal Information about yourself, HiccAway is still able to determine your IP address, which will reveal your location to HiccAway. HiccAway may use your IP address, together with other Personal Information that you may provide to us, such as your email address, to communicate with you directly about products and services that HiccAway believes may be of interest based on your activity on our website, Amazon stores, or our social media sites.

Anonymous Information. In general, you can browse our website or Amazon stores without telling HiccAway who you are or revealing any Personal Information about yourself. HiccAway, however, collects your computer’s and/or mobile device’s IP address, which you necessarily disclose when you visit a website, social media site or download or use an application so that data (such as the web pages you request) can be sent to your computer or mobile device.  Our website Amazon stores, and our social media sites utilize Cookies.  HiccAway may use Cookie data to recognize you when you visit our website, Amazon stores, or our social media sites in the future, to troubleshoot how these sites ares operating, and for internal analysis of how people use our sites. Should you decide not to accept Cookies from our sites, you will limit the functionality HiccAway can provide you.

 Aggregate Information. We may use Google Analytics, third-party data analytics tools, and/or third-party licensors to (i) monitor traffic on our website, our Amazon stores, or our social media sites. Such tools are for HiccAway’s business purposes and help us to provide the kind of user-friendly, up-to-date information that online users expect to find. Personal Information is not monitored or collected through this process and Aggregate Information does not include (directly or by inference) any information identifying you or any identifiable individual.

Participation in Activities. When you engage in certain activities on our website, Amazon stores, or our social media sites, such as by registering or logging in as a user on our website, purchasing products from our Amazon stores, or by sending HiccAway a message via one of our sites, HiccAway may ask you to provide Personal Information. In order to engage in such activities, you may be required to provide information that allows HiccAway to know the specifics of who you are, where you reside, and may include, without limitation, your name, email address, billing address, and shipping address. If you choose to share any Personal Information with HiccAway, you will see that the amount and type of Personal Information HiccAway requests depends on how you use our sites. It is optional for you to engage in these activities. Depending upon the activity, some of the information HiccAway asks you to provide is identified as mandatory and some is voluntary. If you do not provide the mandatory data with respect to a particular activity, you will not be able to engage in that activity.

 Examples. Examples of the type of information HiccAway may collect and store include: first and last name; age, birthday, gender, address including shipping address, email address, telephone number(s), device profile, Facebook ID, Google Plus ID, Twitter Profile URL, LinkedIn Plus ID, Snapchat ID, Instagram ID, social media site IDs, Cookies, application unique identifiers (UIDs), custom identifiers, and application identifiers.

Children’s Online Privacy Protection

We recognize the need to provide further privacy protections with respect to Personal Information we may collect from children under 13 years of age (“Children”) on our website, Amazon stores, and our social media sites. Some of the features on our sites may be age-gated, which means that access and/or use by children is restricted or prohibited.  We do not knowingly collect Personal Information from children under the age of 13 in connection with those features. Of course, HiccAway cannot prevent certain users, including children, from fraudulently representing their age in order to gain access to websites or social media sites.

In the event HiccAway knowingly collects Personal Information from Children, HiccAway will take additional steps to protect Children’s privacy, including notifying parents about our information practices with regard to Children, including:

  • The types of Personal Information we may collect from Children;
  • The uses to which we may put that information; 
  • Whether and with whom we may share that information;
  • In accordance with applicable law, obtaining consent from parents for the collection of Personal Information from their children, or for sending information about our products and services directly to their Children;
  • Limiting our collection of Personal Information from Children to no more than is reasonably necessary to participate in an online activity; and 
  • Giving parents access or the ability to request access to Personal Information we have collected from their Children and the ability to request that the Personal Information be changed or deleted.

How HiccAway Collects Your Information

HiccAway may use your IP address to, among other things: (a) help diagnose problems with our website, Amazon stores, or our social media sites, and administer and improve these sites; (b) measure the use of our sites; (c) identify the type of web browsers used, the pages viewed, the web location from which a visitor found our website, Amazon stores, or our social media sites, and the search terms and search engines used to find our sites; and (d) gather other web analytics information relating to visitors’ uses and navigations of our sites. If you choose to use a mobile device with our website, Amazon stores, or social media sites your location information may be shared. On occasion HiccAway may aggregate this data with data from other users to track overall visitor traffic patterns and provide this Aggregate Information to vendors, business partners, or other parties to demonstrate the amount of interest in our website, Amazon stores, and social media sites, and to help HiccAway plan for technical infrastructure requirements, and for other reasons.

Use of Your Information by HiccAway

HiccAway may use your information, including Personal Information, for particular activities, including, without limitation: verifying your identity; customer service, customer relationship management (CRM), marketing and research; providing promotional and other information to you (such as through email marketing) on behalf of HiccAway, affiliates of HiccAway and HiccAway business partners; responding to your requests; sending you text messages, push notifications, and other notifications through our social media sites and/or your mobile device; contacting you regarding administrative notices; providing you with products and services that you request; receiving payments for the products and services you purchase, communicating with you about your account; detecting, investigating and preventing activities that may violate our policies or be illegal. 

HiccAway may share your information with its Affiliates or business partners in connection with any of the foregoing activities. In addition, HiccAway’s Affiliates may have access to your information to perform services on behalf of HiccAway such as in connection with the aforementioned activities. The privacy policies of HiccAway’s Affiliates and business partners will govern how they use your Personal Information. 

If payments are involved, we must release your credit card information to credit card authorization service providers and associated banks to process your payment for purchases, returns or refunds.  We do not access, maintain or store your banking or credit/debit card information. 

From time to time, HiccAway may provide you the opportunity to participate in contests, sweepstakes, or surveys on our website, Amazon stores, or social media sites. If you participate, we will request certain Personal Information from you. Participation in these surveys, sweepstakes or contests is completely voluntary and you therefore have a choice whether or not to disclose this information. The requested information may include name, address, date of birth and email address. We may share this information with our service provider or co-sponsors for the contest, sweepstakes, or survey.

Online Tracking and Advertising

We, and certain service providers operating on our behalf, collect information about your activities on our website, Amazon stores, and social media sites using tracking technologies such as Cookies, Flash Cookies and Web Beacons. We may also use cookies, pixel tags, action tags and similar tags to collect information. Cookies and tags allow us to compile statistics and other information about how you use our website. To learn more about Cookies and how HiccAway uses Cookies please review our Cookie Policy [PROVIDE LINK TO COOKIE POLICY].

Sharing Your Information with Other Companies and Third-Parties 

If you have a registration or other type of account with HiccAway, we may associate this tracking data with your account, in which case we will treat it as Personal Information. Specifically, HiccAway retains the right to share Anonymous Information and Aggregate Information with third parties for any reason. 

HiccAway may share or otherwise disclose your Personal Information to third-party service providers contracted by HiccAway or affiliates to assist with internal marketing efforts for HiccAway and its affiliates. 

We will not share your Personal Information outside of HiccAway or HiccAway Affiliates except in limited circumstances, including:

  • in response to a subpoena, search warrant, court order, or other legal process or request, or as may otherwise be required by applicable law or regulation; 
  • to protect and defend HiccAway’s rights or property or those of its Affiliates or business partners, or others; or 
  • as HiccAway, in its sole discretion, believes is appropriate under exigent circumstances in response to a perceived threat to the personal safety, property, or rights of any person or organization.

Since HiccAway’s database is a business asset, in the event HiccAway is reorganized or becomes part of another organization, by continuing to use our website, Amazon stores, or social media sites you consent to the sale, assignment, or transfer of your Personal Information to a successor that acquires substantially all of the business assets of HiccAway, or to a HiccAway Affiliate, as applicable.

Other Websites

Our website, Amazon stores, and social media sites may contain links to other third-party websites. We do not review or monitor the websites that may be linked to our website and we are not responsible for the contents or privacy policies related to any third-party websites. If you visit a third-party website, you may want to review that website’s privacy policy. Where our website or social media sites contains a link to another website owned, operated by us, or affiliated with us, that website may be subject to different and additional terms of service and privacy policy terms and conditions.

We may have links to services on our website or Amazon stores that are provided, in whole or in part, by a third-party service provider. If you choose to use such a service you become subject to the terms of use and privacy policy of the third-party service in addition to our Privacy Policy and the Terms of Use posted on the HiccAway website or Amazon stores. In some cases, you may need to visit that party’s website and locate the applicable terms of use and privacy policy. For example, we may use a third party to provide you with the opportunity to chat directly with a HiccAway representative.

Your Controls and Choices

If you request to receive information from us, we presume that you have given us permission to communicate that information to you directly either by mail, e-mail, text message, social media, telephone or other form of communication. Further, if you choose to use e-mail, text messaging or telephone for communications about HiccAway, such as regarding a product review or past experience, we will presume again that you have given us permission to communicate with you about the information you have shared publicly.

We provide you with the ability to exercise certain controls and choices regarding our collection, use and sharing of your Personal Information. Your controls and choices may include:

  • You may correct, update and delete your account by contacting us at info@HiccAway.com
  • . You may change your choices for subscriptions, newsletters and alerts. You may unsubscribe from receiving offers and promotions for our products and services, or products and services that we think may be of interest to you.  At any time, you may follow the instructions to unsubscribe located at the bottom of any communications from HiccAway.
  • You may exercise your controls and choices, or request access to your Personal Information, by contacting HiccAway at info@HiccAway.com, or by following instructions on methods to contact us found in communications we have sent to you. 

Notice to California Residents – California Consumers Privacy Act (CCPA)

California Civil Code Section 1798.100 permits users who are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. HiccAway, through our website or social media sites collects Personal Information that identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular California consumer or household. To learn more about the Personal Information we may have collected, and what your rights are under the CCPA, please review our Notice to California Residents. CCPA Policy

Notice to International Residents

At HiccAway, we are committed to being transparent with our customers regarding our privacy practices and compliance with the European Union (“EU”) privacy regulations the General Data Protection Regulations (“GDPR”), the United Kingdom (“UK”) Privacy Act of 2018, and other applicable data privacy regulations globally.  In certain situations, HiccAway may transmit personal information collected on our website, Amazon stores, or through the use of our social media sites to our affiliates or third-party service providers in other countries, but at all times such data transfer will be in furtherance of the purposes set out in this Privacy Policy. If Personal Information is transmitted from Europe to other countries. we will ensure that all personal information will be transferred with safeguards equivalent to those provided by the European data protection laws. For more information on the safeguards implemented by HiccAway, please review our GDPR Privacy Practices Statement.

Please be aware that, if you do not allow us to collect Personal Information from you, we may not be able to deliver certain products and services to you, and some of our services may not be able to take account of your interests and preferences. If you have questions regarding the specific Personal Information about you that we process or retain, please contact info@HiccAway.com.

Data Security

The security, integrity and confidentiality of your Personal Information are extremely important to us. We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. We have implemented what we believe to be reasonable precautions and safeguards to protect the security of data and information. For example, we use a PCI vendor partner for the collection and processing of all bank card information.  We also may encrypt information using secure socket layer technology (SSL), whereby your information is converted into tiny bits of encrypted code that cannot be read by others during transmission. Our servers use this SSL technology to protect your information. 

However, HiccAway cannot guarantee against any loss, misuse, unauthorized disclosure, alteration or destruction of data or Personal Information, including credit card information that is provided to us. While HiccAway strives to protect your Personal Information, HiccAway cannot guarantee the security of any information you transmit to or from our website or social media sites, by email or otherwise, and you provide such information at your own risk.

You understand and acknowledge that: (a) there are security and privacy limitations in computer systems and on the Internet which are beyond the control of HiccAway; (b) the security, integrity, and privacy of any and all information and data exchanged between you and HiccAway through our website, Amazon stores, or our social media sites, including Personal Information, cannot be guaranteed; and (c) any such information and data may potentially be viewed or tampered with by a third-party while such information or data is being used, transmitted, processed, or stored.

Changes to Privacy Policy

From time to time, we may change this Privacy Policy, in whole or in part, without notice to you. You expressly waive any right to receive notice of any changes to this Privacy Policy. We will obtain your consent where required by applicable law. HiccAway encourages you to review this Privacy Policy regularly in your use of our website, Amazon stores, and social media sites to ensure that you are aware of our current practices. Any use of our sites following the posted date on which HiccAway implements changes to this Privacy Policy shall constitute your acceptance of all such changes.

Comments and Questions

Please contact info@HiccAway.com if you have a comment or question about this Privacy Policy.

If you provide us with your email address, we’ll keep you posted with key updates as HiccAway becomes available.